We are one of the manufacturers of Indian ethnic and fusion wear for women. We design, manufacture and market wide portfolio of women’s apparels across multiple brands. We sell our products through our distribution network spread across around 19 states and 4 union territories in India. We operate a retail store for women’s apparel located at The Gateway Hotel, Surat, Gujarat. We also have an exclusive tie up with e-commerce platform www.manndola.com, owned by one of our Group Company, for marketing and selling of our products.
We have an installed manufacturing capacity of 5,00,000 mtrs/month for dress materials. Our manufacturing process starts with processing of procured grey fabrics, dying, printing, embroidery, cutting, stitching, sewing, finishing, inspection and packing of the final products.
We offer a wide range of Indian ethnic and fusion wear for woman which includes ‘lehenga-choli’, ‘kurti’, ‘dupatta’, scarfs and ‘sarees’ of various fabrics such as satin, georgette, crepe, chiffon, velvet, polyester, cotton, silk, wool etc. that caters to a wide variety of the wardrobe requirements of the Indian woman, including every-day wear, casual wear, work wear, evening wear, party wear and occasion-wear at various price range.
Over the years we have developed our brands based on our understanding of target consumers. Our current brand portfolio includes “JINAAM’.”, “FLORAL CREATION”, “ROMA”, “ASMIRA”, “HEROINE”, “BAHNI”, “ZAREEN”, “TIARAA” and “FORMM”.
Each brand is catering to different sets of consumer requirements. “Roma” is a brand catering to the women ethnic market in cotton and crepe fabric with high end embroidery and skilled stitching techniques. “Heroine” is the celebrity clothing brand.
We focus on developing and introducing new designs at regular intervals based on our understanding of the current market trends. During FY 2017-18 we have introduced around 134 product catalogues each of which comprises an average of around 8-10 designs.
We source our raw materials, other fabrics and finished materials from various suppliers, weavers and traders, located across Gujarat and Maharashtra. To maintain quality of our product we have implemented several quality control mechanisms for sourcing of raw materials.
We believe that our current manufacturing facility is well-equipped with automated and semi-automated equipment and facilities. We have a dedicated team of creative work force including fashion designers, fashion technologists, CAD designers, sketch and paint artists, other skilled and semi-skilled job workers etc. who possess in-depth knowledge of market behaviour and customer preference and helps us to introduce new and niche designs. Our successful association with experienced fashion designers have redefined our outlook towards global fashion trends.
We primarily sell our products through our distributors. We provide our product samples along with design catalogue to distributors for reaching out to the wholesale and retail shops in domestic market. Our distribution channel currently covers states of Gujarat, Punjab, Delhi, Haryana, Jammu & Kashmir, Maharashtra, Karnataka, West Bengal, Madhya Pradesh, Kerala, Telangana and Uttar Pradesh. We also cater international market in countries such as United Kingdom, Dubai, Nepal, Pakistan, Afghanistan and Mauritius directly or through merchant exporters and bulk fabric dealers.
Currently, we have ventured into retail market by entering into a franchisee arrangement with one of our group entity i.e. Manndola E-Trade Private Limited for sale of our products through a retail outlet located at The Gateway Hotel, Surat, Gujarat. We also have an exclusive tie-up with Manndola E-Trade Private Limited to sell our products on its e-commerce platform; www.manndola.com. We have generated total sales of ₹.33.79 Lakh in aggregate through our retail outlet and e-commerce platform for FY 2017-18.
Our Company is promoted by Rahul Hemraj Oswal, Vishal Hemraj Oswal and Pritam Hemraj Oswal, who are all well experienced in textile and fashion industry.
For F.Y.2017-2018, 2016-2017 and 2015-2016, our revenue from operations on restated standalone basis was ₹15,289.06 lakhs, ₹13,438.32 lakhs and ₹13,631.96 lakhs respectively, representing a CAGR of 3.90% during the last three FYs. For F.Y.2017-2018, 2016-2017 and 2015-2016, our net profit on restated standalone basis was ₹782.11 lakhs, ₹287.54 lakhs and ₹213.57 lakhs, respectively representing a CAGR of 54.14% during the last three FYs. For F.Y.2017-2018, 2016-2017 and 2015-2016, our EBITDA on restated standalone basis was ₹ 2007.17 lakhs, ₹1221.97 lakhs and 1078.34 ₹ lakhs, respectively representing a CAGR of 23.01% during the last three Fiscals.